7 last-minute Halloween marketing tricks (and treats) for agents
Every holiday is an opportunity to remind people that you're not just a salesperson, Darryl Davis writes. You're a neighbor and, possibly, the hero they need now....
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Practical magic! How to use AI for real estate disclosures
Making AI part of your transaction process saves you time and money, while helping you focus on the tasks only you can do, new Inman contributor America Foy writes....
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Pending home sales remain stuck in the mud in September
The National Association of Realtors' monthly report showed that homebuyers are still a bit crippled by economic uncertainty, and recent mortgage rate drops have mostly only spurred refinance activity....
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Think your listing is haunted? There’s a ‘trick’ for that
All types of paranormal spirits or energies can surface within a home, Shari DeBenedetti of "Ghost Hunters" told Inman. But if agents encounter them while trying to sell a listing, there are solutions....
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Your words are undermining your value. Here’s how to fix the problem
On this episode, former Realtor.com CEO and 50-year veteran Allan Dalton explains why words like "past client," "listing agent" and "comps" are killing your value and offers smart replacements....
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How I script, edit and caption real estate videos FAST using AI
Once you build structure into your process with the help of AI, you can focus on storytelling instead of logistics, Josh Ries writes....
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CoStar CEO Andy Florance says in earnings call Zillow is ‘under siege’
CoStar Group released its Q3 earnings on Tuesday. Florance used the opportunity to deliver harsh criticism of rival Zillow, and outlined his competitive plan....
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How 1 agent is fighting for fair housing in Big Sky Country
In Montana, where rugged independence meets deep community roots, Realtor Karen Berg-DiGangi is redefining what it means to fight for fair housing....
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13 creepy, spooky, and frightening spirits and monsters haunting agents in 2025
Halloween 2025 is filled with terrors. Agents beware, trainer Rachael Hite writes. She warns that any of these creeps could knock at your door in quarter four....
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Real estate has a leadership problem, not a people problem
This industry doesn’t need more agents, coach Lori Muller writes, it needs more leaders. Here are five ways to level-up your leadership for today’s tough market....
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